Helvetica – A documentary film

Helvetica

Typography, fonts, copy. Some people don’t really care or pay attention to it. But for a lot of us designers, its what we spend most of our day looking at. While at work, outside of work, its in our blood. I love looking at everything, dissecting and studying it. I love typography. One of those fonts is HELVETICA. I used to hate it… with a passion. Now I love its simplicity and multiple variations for application. Here’s a film about typography, graphic design and global visual culture.

Helvetica is a feature-length film exploring the proliferation of one typeface as part of a larger conversation about the way type affects our lives. Featuring a who’s who of graphic and type designers, including Massimo Vignelli, Matthew Carter, and Erik Spiekermann.

Helvetica will screen at film festivals, museums, design conferences, and cinemas worldwide, followed by the DVD release this fall.

Check it
Veer: Helvetica
HelveticaFilm.com

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2 Responses to Helvetica – A documentary film

  1. Jim Kidwell says:

    You might be interested. In honor of the premier at SXSW, we’re running a contest to give away one of the limited edition fine art Helvetica posters.

    http://blog.extensis.com/?p=348

    All that you’ve gotta do is write a font-themed haiku.

  2. h says:

    so i’ve read some of the haiku poems, and some are quite interesting.

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