Typography, fonts, copy. Some people don’t really care or pay attention to it. But for a lot of us designers, its what we spend most of our day looking at. While at work, outside of work, its in our blood. I love looking at everything, dissecting and studying it. I love typography. One of those fonts is HELVETICA. I used to hate it… with a passion. Now I love its simplicity and multiple variations for application. Here’s a film about typography, graphic design and global visual culture.
Helvetica is a feature-length film exploring the proliferation of one typeface as part of a larger conversation about the way type affects our lives. Featuring a who’s who of graphic and type designers, including Massimo Vignelli, Matthew Carter, and Erik Spiekermann.
Helvetica will screen at film festivals, museums, design conferences, and cinemas worldwide, followed by the DVD release this fall.